Win on Instagram without becoming a social media expert.

Send Hookem a reel that’s taking off. You’ll see what made people stop scrolling, then get a script like it for your own business or page.

Free early access. Just your email, nothing else.

See how it works

Sound familiar?

  • “I wish I had more time to manage my social media page…” A working mom trying to make a living online
  • “I post, get a handful of views, and have no idea why.” A new page posting into silence
  • “The algorithm doesn’t value my opinions. I feel so lost…” An owner selling a product, struggling to get traction
  • “I have so many stories about my business. I just don’t know which ones to tell.” An owner with plenty to say and no plan
  • “I don’t have time to run my business AND learn social media.” An owner doing it all themselves
  • “I feel like my marketing team is taking me for a ride…” An owner paying for results they can’t see

You know your stuff. Instagram is the confusing part.

Working out what actually gets seen can take months of trial and error. Hookem shows you what’s working and hands you your version, in minutes.

Why I’m building Hookem

“My mother, brother and I started a clothing brand and opened an online store. Six months later, we’d made zero sales. We were new to selling online, so we hired marketing agencies to tell us what to post and who our brand was. What came back was static and never built to sell. We switched agencies, then switched again, and it started to feel like we were being robbed.

I’m a software engineer, so I set out to reverse-engineer why some videos take off and others don’t, and to put that to work for businesses that deserve a win. Social media should be where you win, not your biggest headache.”

Jonathen Sundy

Jonathen Sundy

Founder, Hookem · @sundy.dev

From a reel you saved to a script you can film today

Every reel lives or dies on its hook: the first few seconds that decide whether someone keeps watching. Here’s how Hookem gets yours right.

  1. Share toHookem

    Share a reel

    Watching something that stops your scroll? Tap Share, pick Hookem, and keep watching. It’s analysed in the background.

  2. Result first, method held backBig promiseProof it worksFace to cameraText on screen

    Read the breakdown

    What made people stop scrolling in the first few seconds, and why it worked.

  3.  

     

    Brief: the 6-week reveal
    Hook, beats and caption · v1

    Make it yours

    Chat with Coach to find your angle, or Producer to shape it into a script. Briefs use your niche, audience and voice.

Everything you need to post with confidence

What you learn, who you learn from and what you’re making, in one place.

  • See why it worked

    Every reel you share becomes a breakdown: the hook, what makes it land, the visual techniques and the transcript.

  • Find your angle, then the script

    Coach helps you work out what you’re really trying to say. Producer turns it into a script built on what works.

  • Scripts that sound like you

    Five short chats on your niche, audience, voice, formats and goals. Every brief draws on them.

  • Learn from the best in your space

    Follow the accounts in your niche and see which of their videos beat their usual numbers.

  • Projects and documents

    Group chats and hooks by client or series. Bring in brand guides from Google Drive or Notion as context.

  • A library you can search by idea

    Find “that hook about morning routines” without remembering who posted it.

Same request. Very different script.

Most AI script writers start from a blank page. Hookem starts from Instagram reels already working in your niche and makes them yours.

A typical AI script tool

Write a hook for my fitness coaching business

  • Sounds like everyone else’s post
  • No idea whether it will work, or why
  • Knows nothing about your business

Hookem

Starts from a reel that’s working in your nicheResult first, method held back

  • Built on a hook already working for someone in your space
  • Shows you why it works, so you can do it again
  • Uses your clients, your offer and your voice

Not another chatbot

ChatGPT and Claude can write anything. Hookem does one job properly: finding Instagram reel ideas that work in your niche and turning them into scripts for your business.

General AI chat, like ChatGPT or Claude

Great at everything, so it knows nothing about your page.

  • Starts from a blank prompt every time
  • Can’t see your Instagram or your niche
  • You re-explain your brand in every chat

Hookem goes all the way on one job: your content

  • Connects to your InstagramIt sees your page, your posts and how they perform.
  • Finds what’s working in your nicheIt pulls the posts taking off with the people you want to reach.
  • Suggests videos you can makeIt picks the ones worth replicating, and shows you why they work.
  • Writes them in your voiceScripts built from your creator profile, ready to film.

Questions

  • When do I get access?

    We’re letting people in from the waitlist in small groups.

  • What does it cost?

    There’s a free plan with a monthly allowance of analyses. Creator and Pro plans add more.

  • Where does it work?

    iPhone, Android and the web. You share reels from the Instagram app.

  • Who sees what I save?

    Only you. Your library, chats and briefs are private to your account.

Your next post doesn’t have to be a guess

Join the waitlist and we’ll send your invite when your spot opens.